Branding a Hair Salon

Founded in 2018, Boss is a hair salon in Chicago’s River North district. We worked with their interior designers to design their brand in tandem with the interior of the space so everything is cohesive and on point. The custom graphic pattern was based on the salon’s tilework and the color palette was based on the paint selections. Gold foil stamping, rich black paper and extra thick business cards give their brand experience the luxe quality they were hoping for.

Services

Brand Identity
Print Design
Environmental Design

Credits

Kyle Eertmoed, Designer

Kim Knoll, Designer

Christopher Bradley, Photographer

Kyle Eertmoed, Interior Photographer

Blochaus, Interior Designer

Recognition

Featured in APD No.15, Sandu Publishing

Brand Vision

Boss Founder, John Hill, wanted his salon to be rich with personality—industrial materials mixed with marble, gold and 80s glam rock. We wanted the vibe to reference those cues while being bold, modern, sophisticated and sleek. Inspired by the tilework plans, we designed a retro-inspired pattern that would complement the space. Bold color blocks of white and black, geometric lines and shimmers of gold make up their visual identity. The neutral palette is a great foundation for the pops of pink and blue found in the space.